Face & Reputation
Interesting
深藏不露
shēn cáng bù lù
Natural meaning
Hide your depth; reveal nothing.
Literal translation
Deeply hide, not reveal
What it means
This describes a person who has great knowledge, skill, or wealth but deliberately keeps it hidden from others. It implies that true capability doesn't need to be shown off, and that there is power in being underestimated.
Cultural context
In Chinese culture, modesty is a core virtue, and showing off is seen as vulgar and risky. This saying also reflects the strategic wisdom of keeping your cards close to your chest, especially in competitive social or business situations.
When Chinese people say this
Someone might say this about a quiet colleague who turns out to be an expert in a complex field, or when advising a friend not to reveal all their plans to competitors.
Why Chinese people say this
This saying signals the value of humility and strategic reserve. It warns against the dangers of exposing oneself too early, and it praises those who let their actions speak rather than their words—a key aspect of maintaining face and avoiding jealousy.
💬 Real-life example
A:I had no idea Zhang was a chess champion until the tournament.
B:是啊，他真是深藏不露。He never brags about his skills.
C:It's smart to keep your abilities hidden until needed.
⚠️ Don't take it literally
This is not about literal concealment; it advises modesty and strategic revelation of abilities.
📖 Story example
At the company meeting, when a complex problem arose, the quiet intern, Xiaoling, proposed a brilliant solution. Everyone was shocked, and her manager remarked, '深藏不露,' appreciating her humble yet competent demeanor.
❓ Frequently asked questions
What does 深藏不露 mean in English?
It means 'Hide your depth; reveal nothing,' describing a person who keeps their skills or knowledge hidden.
When do Chinese people say 深藏不露?
The saying reflects a traditional value of humility, often used when someone unexpectedly demonstrates hidden talent or advises against showing off.
Is 深藏不露 a compliment or criticism?
It is usually a compliment, praising someone for being modest and strategically reserved, though it can imply secrecy.
What is the English equivalent of 深藏不露?
Similar phrases include 'Still waters run deep' or 'Don't show all your cards,' emphasizing the power of understatement.
💕 Related Chinese sayings