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Money Easy

薄利多销

bó lì duō xiāo
Small profits, quick returns.

Thin profit, more sales.

Selling goods at a lower profit margin but in larger quantit...

Selling goods at a lower profit margin but in larger quantities can yield greater overall profit. It is a common business strategy that emphasizes volume over margin.

This is a classic Chinese commercial wisdom, often cited in small business and trade contexts, reflecting a pragmatic approach to market competition.

Someone might say this when advising a shopkeeper to lower prices to attract more customers, or when explaining why a discount store thrives.

Chinese business culture values practical, long-term sustainability over short-term gains. This saying encourages flexibility and customer attraction, reflecting the belief that steady, modest income is more reliable than occasional high margins.

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