This describes someone who is never satisfied with what they have and always desires more. It's a criticism of greed and insatiable ambition.
The saying comes from a historical story about Emperor Guangwu of the Eastern Han Dynasty, who after conquering Long (Gansu) immediately wanted to take Shu (Sichuan). It reflects the traditional Chinese caution against overreaching.
Chinese people use this saying to point out the social danger of greed — it warns that wanting too much can ruin relationships and reputation. It signals disapproval of those who lack gratitude and contentment, which are highly valued in Chinese culture.
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