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好汉不吃眼前亏,英雄不打回头客

hǎo hàn bù chī yǎn qián kuī, yīng xióng bù dǎ huí tóu kè
A wise man avoids immediate losses; a hero doesn't strike a returning customer.

A good man does not eat the immediate loss; a hero does not hit a returning customer.

This is an extended version of the previous saying. The firs...

This is an extended version of the previous saying. The first half advises avoiding immediate losses, and the second half adds that a true hero does not take advantage of someone who has come back to do business or reconcile. It combines strategic retreat with magnanimity.

This version is less common and more colloquial, often used in business or negotiation contexts. The 'returning customer' metaphor implies that showing mercy and fairness to those who return builds long-term trust and reputation.

Someone might say this when a shopkeeper forgives a customer who previously complained, or when a negotiator gives a concession to a counterpart who came back to the table.

This saying reinforces the ideal of the 'hero' as someone who is both strategically smart and morally generous. It signals that true strength lies not in aggression but in the ability to forgive and build lasting relationships.

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