Even if a business transaction doesn't succeed, the relationship and mutual respect between the parties should be preserved. It emphasizes that personal integrity and relationships are more important than a single deal.
In Chinese business culture, relationships (guanxi) are paramount. This saying encourages maintaining harmony and face for both sides, as you may do business again in the future.
It signals that one is a person of honor who values long-term relationships over short-term gain. This builds trust and reputation, which are crucial in Chinese social and business networks.
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